Content calendar
A planned month rather than a scramble on the day. Built around what your business actually has going on — seasons, launches, hiring, events — instead of generic filler.
Taking on new Orlando clients
Social Media Management That Keeps You Visible Between Campaigns
An abandoned profile is worse than no profile — it is the first thing a customer checks and the quickest way to look like you have closed. We handle strategy, content and publishing so your accounts stay active without taking your week.
- Strategy, content and scheduling handled end to end
- A profile that supports your paid campaigns instead of undermining them
- No long-term contracts and no jargon in your reporting
Free · No obligation
Get your free social presence review
We’ll look at your profiles the way a customer does — what they say about you, how current they are, and what a prospect concludes in the first ten seconds.
What’s included
What we actually take off your hands
Content production
Graphics, short-form video and written posts produced on brand. You approve the month; we make it and schedule it.
Scheduling and publishing
Posts go out on a consistent cadence, on the platforms where your customers actually are, without anyone at your end remembering to do it.
Community management
Comments and messages answered in your voice, within hours rather than weeks. An unanswered question on a public profile is a lost customer other people can see.
Profile and listing consistency
Your name, hours, services and contact details matching across every profile. Inconsistency here quietly undermines local search and AI answers as well as customers.
Reporting that stays honest
We will show you reach and engagement because that is what organic social produces — and we will not dress it up as lead generation. If you want leads, that is the paid social page.
Why us
What organic social is actually for
It is not a lead generation channel, and any agency selling it as one is setting you up to be disappointed in ninety days. It does three quieter jobs, and it does them well.
- It is your second impression. A prospect who hears your name checks your website and then your profiles. A feed that stopped eighteen months ago answers a question you did not want asked.
- It makes your paid ads cheaper to trust. Someone who clicks an ad and then finds an active, credible profile converts more readily than someone who finds a ghost town. The channels are not separate in a customer’s head.
- It feeds the machines too. Active, consistent profiles are part of how AI assistants and local search build a picture of your business. Silence is a signal of its own.
- It buys back your week. Most owners do not stop posting because they think it is worthless. They stop because it is the easiest thing to drop when the week gets full.
Illustrative — what a prospect concludes in ten seconds
- Last post: 14 months ago
- Are they still trading?
- Unanswered comment from March
- Will they answer me?
- Hours differ from Google
- Which one is right?
- Active, consistent, on brand
- This is a real business
Illustration only. Your free review shows what your profiles currently say about you.
How it works
Four steps, starting with a free review
Step 1
Review
We look at your profiles the way a customer does and tell you what they currently communicate. Free, and yours to keep.
Step 2
Plan
Platforms, cadence and a first content calendar built around what your business actually has going on.
Step 3
Publish
We produce, schedule and post. You approve the month up front rather than approving every item.
Step 4
Report
A short monthly summary of what went out, what landed and what we would do differently — without inflating engagement into something it is not.
Who this is for
Best suited to businesses people look up before they buy
If a customer is likely to check you out before calling — a practice, a builder, a restaurant, a venue, a contractor working in people’s homes — then your profiles are part of the sale whether you maintain them or not.
If nobody ever looks you up, this is not the first thing you should be paying for, and we will say so. Most businesses that come to us for social media management get more from fixing their paid search or their website first.
Industries we work in
- Healthcare & dental practices
- Restaurants, venues & hospitality
- Homebuilders & residential real estate
- Med spas & aesthetics
- Home services & contractors
- Professional services
Based in Winter Garden, serving Orlando, Greater Orlando and Central Florida — and clients elsewhere in Florida and the US.
FAQ
Social media management, answered straight
What does social media management cost?
Management starts at $1,500 a month. Where it lands above that depends almost entirely on how much content you want and how much of it we produce from scratch — a light plan keeping two profiles active is a very different job from producing original video every week. We confirm the number after the free review, once we know the platforms, the cadence and how much of the production sits with us. If you would rather not take on a monthly commitment, we also work hourly at $99 to $150, which is enough to set up a content plan you run yourself or to rebuild profiles that have drifted.
Will this generate leads?
Not directly, and we would rather tell you that now. Organic social builds credibility, keeps you visible and supports every other channel you run, but it is a poor direct-response channel on its own. If leads are what you need this quarter, paid search or paid social will get you there faster and we will point you at those instead.
Which platforms should we be on?
Usually fewer than you think. Two platforms maintained properly beat five that are half-abandoned, and the right two depend on where your customers actually spend time rather than which networks exist. We will recommend a set at the review, and we are happy to recommend dropping one.
How much of our time does this take?
Roughly an hour a month once it is running. You approve the content calendar up front rather than approving every individual post, and we come to you when something needs your input or your photos. The entire point is to take it off your desk.
Do you post as us, or as an agency?
As you, in your voice. We will spend time at the start getting the tone right, and you will see the first month before anything goes out. Nobody following your profiles should be able to tell that an agency is involved.
Do you require a long-term contract?
No. The review is free with no obligation, and we do not lock clients into long contracts. Consistency is the entire value of this service, so it does need a few months to be worth anything, but staying should be your choice each month.
Find out what your profiles say about you
A free review of your social presence. No cost, no contract, no obligation.
Prefer email? hello@marketingcounselors.com