Local SEO & the map pack
The three-result map pack takes most of the clicks on local searches. We target the “near me” and service-plus-city terms across Orlando that bring paying customers, not vanity keywords.
Rankings are a means, not the point. We get Orlando businesses found in Google — and named by AI assistants like ChatGPT — then show you plainly how many calls and form fills it produced.
We’ll show you where you rank in Orlando today, what’s holding you back, and what AI assistants say about your business.
No mystery retainer. These are the six areas we work on — and the ones we report against every month.
The three-result map pack takes most of the clicks on local searches. We target the “near me” and service-plus-city terms across Orlando that bring paying customers, not vanity keywords.
Built out properly and maintained — categories, services, photos, posts, Q&A and review responses. Most profiles are set up once and abandoned, which is exactly why this moves the needle.
Site speed, mobile usability, crawlability, indexation, broken links and structured data. Unglamorous work that removes the things quietly capping everything else you do.
Service pages and location pages written to rank and convert, with the titles, headings and internal links that tell Google what each page is actually for.
Consistent name, address and phone across the directories and data sources that feed local search, plus the local links and mentions that build genuine authority in your market.
Getting named when an Orlando customer asks ChatGPT or Google’s AI who to call. Included as standard, because it is rapidly becoming part of the same job.
How AI search worksPlenty of agencies will send you a ranking report. Fewer will show you what that ranking actually earned — and fewer still are looking at where search is going next.
Illustrative — “seo company near me”
Illustration only. Your free assessment shows your real positions.
We audit your rankings, technical health, Google Business Profile and what AI assistants currently say about you. Free, and yours to keep.
A plain-language list of what’s holding you back, ordered by impact, with the quick wins marked so you can see the first moves.
We fix the foundations first, then build content and authority month over month. You always know what’s being worked on.
Monthly reporting on leads and where they came from — plus rankings and AI mentions — in language you can actually read.
Real engagements, and what the work actually produced.
We rebuilt lead acquisition for INB Homes and moved their cost per lead from over $200 to under $20.
INB Homes, homebuilderA marketing program built to feed a cruise operator’s phone room with sub-$10 calls, which cut their cost per acquisition to less than half of what it had been.
Cruise operatorLocal search is won neighbourhood by neighbourhood. A dental practice in Winter Park, a contractor in Kissimmee and a med spa in Lake Nona are competing for different people against different rivals, and the SEO should reflect that.
Most of our clients are within a 30-mile radius of downtown Orlando. Because the work is digital, we also serve businesses elsewhere in Florida and across the US.
Serving Orange, Seminole and Osceola counties.
Most Orlando small and medium-sized businesses invest somewhere between a few hundred and a few thousand dollars a month, depending on how competitive your industry is, how many services and locations you need to rank for, and how much technical repair the site needs up front. We scope it after the free assessment rather than quoting a number before we have looked at your site — an honest number depends on what we find.
Expect early movement in three to six months and meaningful compounding results between six and twelve. Technical fixes and Google Business Profile work can move local rankings faster, sometimes within weeks. Anyone promising you page one in thirty days is either targeting keywords nobody searches or is not being straight with you.
Orlando and Central Florida are our home market and where most of our clients are, including Winter Park, Winter Garden, Lake Nona, Kissimmee, Altamonte Springs, Maitland, Oviedo, Sanford and Windermere. We do work with businesses elsewhere in Florida and across the US, but local search is one of the places where being genuinely local helps.
Two things. We report on leads rather than rankings, so you can see what the work actually produced. And we optimize for AI answer engines like ChatGPT and Google AI Overviews alongside traditional search, which most agencies are not measuring yet, even though a growing share of customers now get a recommendation from an assistant instead of a list of links.
They do different jobs. Ads stop the moment you stop paying; SEO builds an asset that keeps producing. Most of our clients run both, and the keyword data from your ad account is genuinely useful for deciding what to target organically.
No. The assessment is free with no obligation, and we do not lock clients into long contracts. SEO needs a runway to work, so we will be honest with you about the timeline before you start, but staying should be your choice each month.
A free SEO and AI visibility assessment of your website. No cost, no contract, no obligation.
Prefer email? hello@marketingcounselors.com