We build and run the lead generation that fills your sales calendar and your install schedule — search, paid social, SEO and AI search visibility — and we report set appointments, demos sat and cost per sold job, not impressions.
We’ll show you where you show up when someone searches for window replacement in your service area, what your site does with the traffic it already gets, and what AI assistants say when someone asks who installs windows in your market.
You do not sell windows on a website. You sell them at a kitchen table, in a two-hour demo, to two people who both have to be home. Everything that determines whether a campaign made money happens after the form is submitted — and that is exactly the part most agencies never see.
So the reporting drifts away from the business. An agency can show you a record month of cheap leads while your crews have open calendar, because a lead that never books, never sits, or turns out to be one decision-maker on a rental property still counts as a lead. It counted. It just did not pay for anything.
The fix is not better ad copy. It is feeding the outcomes that matter — appointment set, appointment sat, job sold — back into the platforms buying your traffic, so they optimize toward buyers instead of toward whoever fills in a form most easily. That is most of the job.
Illustrative — where the money is actually decided
Illustration only. Your free assessment uses your funnel and your real numbers.
Six areas of work. These are also the six things we report against every month.
People do not search for “windows.” They search for impact windows, hurricane windows, window replacement near me, sliding glass door replacement, or a brand name they were quoted last week. Each product line gets its own campaigns and its own budget, because a full-house replacement and a single patio door are different jobs at different margins.
How we run Google AdsMost homeowners who need windows are not searching yet. Facebook and Instagram reach them first — install photos, before and after, financing, and neighborhood-level targeting around streets where you are already working. It is also where you recover the appointment that cancelled and went quiet.
How we run paid socialYour showroom ranks where it sits, which is rarely where your best jobs are. Google Business Profile built out and maintained properly, plus service-area pages that earn traffic in the towns you actually drive to, so you are not paying per click for every lead at the edge of your radius.
How we approach local SEOHomeowners increasingly ask an assistant before they ask a search engine — what impact windows cost, whether a brand is any good, who installs them locally. When someone asks ChatGPT or Google’s AI who to call in your market, you want to be named. Included as standard, not sold as an add-on.
How AI search worksMost of your leads call. Call tracking ties each one to the campaign, ad and search term that produced it, and recordings tell you whether the phone is being answered well. Then the outcomes your CRM already knows — set, sat, sold, contract value — get pushed back into Google and Meta, so the platforms buy more of what closed rather than more of what clicked.
Ad creative built from what your crews already produce — install photos, before and after, a homeowner on camera, a short clip of a slider going in — then tested against itself. You find out which product, angle and headline actually pulls before you put budget behind it. Stock photography of a window does not sell a window.
If your ads still run on it, they are out of date — and so is your offer.
For years the federal energy-efficiency credit was the urgency lever in replacement window advertising. Under Public Law 119-21 (IRS guidance, 2025), the Section 25C Energy Efficient Home Improvement Credit does not apply to property placed in service after December 31, 2025.
That removes a deadline a lot of window marketing leaned on, and it leaves a gap in the offer. Companies still running the old creative are advertising something a homeowner can no longer claim. Confirm the current position with your tax advisor before any tax claim appears in an ad — this page states what the law says, not what applies to a given buyer.
What replaces it is local, which is good news if you are set up to use it and bad news if your agency is running the same national copy in every market.
Live levers in Florida
Program terms and funding change. We check current status before an offer goes into an ad.
Plenty of agencies will send a window company a traffic report. Fewer will tell you which campaign is producing appointments nobody sits. Fewer still will set the tracking up so that answer is still available six months from now.
What your monthly report answers
We look at how you show up in search across your service radius today, what your site does with the traffic it already gets, and what AI assistants say about you. Free, and yours to keep.
Call tracking, form source tagging and the connection into your CRM go in before spend does. Without this step every number that follows is a guess.
Campaigns by product line, creative tested against itself, and budget moved toward whatever is producing appointments people actually sit.
Monthly reporting on leads, set rate, sat rate and cost per sold job, plus what we are changing next month and why. Written for you, not for an analyst.
We are straight about this: neither of these is a window company. Both are high-ticket sales that close on a phone call or across a table, which is the same measurement problem you have.
We rebuilt lead acquisition for INB Homes and moved their cost per lead from over $200 to under $20.
INB Homes, homebuilderA marketing program built to feed a cruise operator’s phone room with sub-$10 calls, which cut their cost per acquisition to less than half of what it had been.
Cruise operatorThis works best for independent and regional window and door companies running their own sales team — roughly one to a dozen crews, where the owner still sees the board every week. If you have an in-house marketing department and a national media agency, we are probably not the right fit and we will say so on the call.
Central Florida is our home market, so we understand a market where the product sells on storm protection and insurance as much as on energy savings. Because the work is digital, we also run accounts elsewhere in Florida and across the United States.
Central Florida based. Working with window and door companies across Florida and the US.
Two numbers matter: the media budget you put into the platforms, and the fee for managing it. What separates a workable budget from a wasted one is install capacity. There is no point buying more demand than your crews can install inside a reasonable lead time, and there is no point starving a market where you have open calendar. We scope both after the free assessment, once we have seen your service radius, your product mix and how many demos your sales team can realistically run in a week.
Paid search and paid social can produce inquiries inside the first two weeks, because you are buying demand that already exists. Appointments follow within days of that if your intake is fast. The honest part is what the first month actually tells you: lead cost and lead quality, not close rate. You need enough sold jobs to judge a campaign, and in a business with a five figure ticket that usually takes sixty to ninety days. SEO and AI search visibility take three to six months and are what lowers your blended cost over time.
Because a form fill is the cheapest and least meaningful event in your funnel. In an in home selling model the money is decided after the lead arrives: whether it books, whether both decision makers are there, whether the demo happens, whether it closes. An agency reporting form fills can show you a great month while your crews sit idle. We push the later events back into the ad platforms so the algorithms optimize toward the people who actually buy, not the people who are easiest to get a form out of.
Often yes, at least at first, and we will say so plainly. Shared leads fill calendar while you build a channel of your own, and dropping them before the replacement works is how contractors end up with a quiet week. What they do not give you is a lead nobody else called, a cost you control, or a customer who came looking for your name. The goal is to make your own search, social and SEO cheap enough per sold job that the shared leads become optional rather than load bearing.
No. Under Public Law 119-21, the Energy Efficient Home Improvement Credit under Section 25C does not apply to property placed in service after December 31, 2025. The IRS has published guidance on the change. This matters for your advertising because energy efficiency copy built on a federal tax credit is now out of date, and running it risks an accuracy problem as well as a wasted offer. Confirm the current position with your tax advisor before any tax claim appears in an ad.
Yes. The Google Ads account, the Meta assets, the call tracking, the analytics, the website and the lead history are yours and stay in your name. If the relationship ends you keep all of it, including the historical conversion data that makes the next campaign cheaper to run. We do not hold accounts hostage and we do not require a long-term contract.
A free marketing and AI visibility assessment of your window and door company. No cost, no contract, no obligation.
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